Coach or Cheerleader

By Coach Jesse |

So, you are an athlete. As a human being, you qualify for this title. For a good story, let’s imagine you are a college football player walking onto the field on opening tryout day (just picture any of the football movies you’ve seen). There will be many “noticings” the first time you walk on the field. The grass, the team… the cheerleaders! Since they are very colorful, loud, and nice to look at, they get a lot of attention. It is very easy to notice them.

However, do cheerleaders have any direct impact on whether or not the team will win the championship at the end of the season? NO. Not at all. Zero. The person responsible for the plan, prescription, and guidance to the championship is the COACH. The cheerleader is in it for motivation and recognition.

In our industry the time is coming where there must be standards set on who is a COACH and who is a cheerleader (hobbyist, part time instructor, volunteer). There has been a massive polarization in the industry. It is a matter of understanding what you deserve as a client. Then make the move.

At West London CrossFit we have CAREER COACHES.

We wake up and do this everyday. All day. We do it because we are passionate about our brand. We are professional, experienced, accredited, educated, consistent, honest… Real. Our love for fitness, our community, and our vision is constantly driving our approach to coaching. The long-term success of our community will come from the vision we all share, not our clapping.


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